A market-product grid is a framework to relate the ________ to products offered or potential marketing actions by an organization.
A) market segments of potential buyers
B) marketing objectives of potential products
C) total anticipated revenue annually
D) total anticipated profit annually
E) market share of the closest competitor

Question

Quizplus · Accepted Answer

A market-product grid is used to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization. It helps in identifying which products are best suited for which market segments.

A Market-Product Grid Is a Framework to Relate the ________