Which of the following statements regarding when and how to segment markets is most accurate?
A) Even if a firm finds uniform needs across all users, it should take advantage of the method to avoid falling behind its competitors.
B) Market segmentation is only feasible for large corporations; small businesses don't have the resources to engage in the process.
C) Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets.
D) If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
E) Market segmentation strategies work less than 10 percent of the time.

Question

Quizplus · Accepted Answer

If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment. Market segmentation is a strategic approach aimed at identifying and targeting specific groups of consumers to better meet their needs and improve business outcomes.

Which of the Following Statements Regarding When and How to Segment