Which of the following is an example of a Tiffany/Walmart strategy?
A) College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the United States.
B) A new movie used several different movie trailers; one showed the action scenes in order to attract one audience and the other showed romantic scenes to attract another audience.
C) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
D) Gap's Banana Republic chain sells blue jeans for $58, whereas its Old Navy stores sell a slightly different version for $22.
E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

Question

Quizplus · Accepted Answer

The Tiffany/Walmart strategy involves offering different versions of a product at different price points to target different market segments, similar to how Gap's Banana Republic and Old Navy stores sell jeans at different prices.

Which of the Following Is an Example of a Tiffany/Walmart