Today, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to offer
A) a low-priced product to a high-income or high net worth segment.
B) a high-priced product to a low-income or low net worth segment.
C) different variations of the same basic offering to high-end and low-end segments.
D) a high-priced and a low-priced offering to a single market segment.
E) entirely different offerings to high-end and low-end segments.

Question

Quizplus · Accepted Answer

The Tiffany/Walmart strategy involves offering different variations of the same basic product to cater to both high-end and low-end market segments, allowing companies to target a broader audience while maintaining brand consistency.

Today, Marketers Are Increasingly Emphasizing a Tiffany/Walmart Strategy, Which Is