________ occurs when a new product or a new retail chain steals customers and sales from the organization's older products and retail outlets.
A) Cannibalization
B) Amortization
C) Product appropriation
D) Product pilfering
E) Marketing Darwinism

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product or retail chain introduced by an organization takes away sales from its existing products or outlets, leading to a shift in customer preference within the same company.

________ Occurs When a New Product or a New Retail