Lands' End will custom-fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of
A) family branding.
B) mass customization.
C) "Tiffany/Walmart" marketing.
D) market melding.
E) specialty customization.

Question

Quizplus · Accepted Answer

Mass customization refers to the process of delivering market goods and services that are modified to satisfy a specific customer's needs, which is what Lands' End is doing by offering custom-fit jackets with additional features.

Lands' End Will Custom-Fit a Marinac Jacket and Make It