Nike employs a ________ strategy with its Nike by You service which configures shoes to a customer's specific preferences for colors, solos, logos, and added initials and numbers.
A) product sampling
B) product clustering
C) build-to-order
D) usage segmentation
E) psychographic segmentation

Question

Quizplus · Accepted Answer

Nike by You is a build-to-order strategy where customers can customize their products to their specifications before purchase.

Nike Employs a ________ Strategy with Its Nike by You