The best segmentation approach for business firms is the one that
A) makes it easiest to reach the segment.
B) maximizes the opportunity for future profit and ROI.
C) that differs from the most common approach within the industry.
D) creates awareness among potential buyers within a segment.
E) is simplest and least costly in assigning potential buyers to segments.

Question

Quizplus · Accepted Answer

The best segmentation approach for business firms is the one that maximizes the opportunity for future profit and ROI, as this aligns with the primary goal of most businesses, which is to achieve financial success and sustainability.

The Best Segmentation Approach for Business Firms Is the One