Four general categories are used to segment consumer markets, one of which is
A) supplier segmentation.
B) demand segmentation.
C) regional segmentation.
D) demographic segmentation.
E) product segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation is one of the four general categories used to segment consumer markets. It involves dividing the market into groups based on demographic characteristics such as age, gender, income, education, and occupation.

Four General Categories Are Used to Segment Consumer Markets, One