Figure 9-7
-Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The best way to describe how the student market is segmented is
A) the level of discretionary income the student has.
B) whether the student pays in-state or out-of-state tuition.
C) whether the student has the disposable income to eat at Wendy's.
D) combining where the student lives, if on campus, or what time the student commutes.
E) the meals eaten at the Wendy's restaurant.

Question

Figure 9-7
-Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The best way to describe how the student market is segmented is
A) the level of discretionary income the student has. 
B) whether the student pays in-state or out-of-state tuition. 
C) whether the student has the disposable income to eat at Wendy's. 
D) combining where the student lives, if on campus, or what time the student commutes. 
E) the meals eaten at the Wendy's restaurant.

Quizplus · Accepted Answer

The student market is segmented based on their living situation (on-campus or commuting) and the time they commute, which affects their dining habits and needs.

Figure 9-7 -Figure 9-7 Above Shows the Market-Product Grid for a Wendy's