Figure 9-7
-Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The meal occasion (product grouping) that comprises the largest product grouping is
A) breakfast.
B) lunch.
C) between-meal snack.
D) dinner.
E) after-dinner snack.

Question

Figure 9-7
-Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The meal occasion (product grouping) that comprises the largest product grouping is
A) breakfast. 
B) lunch. 
C) between-meal snack. 
D) dinner. 
E) after-dinner snack.

Quizplus · Accepted Answer

Lunch is the largest product grouping as it likely has the highest market size value in the grid, indicating it serves the largest number of customers compared to other meal occasions.

Figure 9-7 -Figure 9-7 Above Shows the Market-Product Grid for a Wendy's