A market-product grid is a framework to relate
A) total estimated expenses for each product sold to each market segment.
B) total anticipated revenue for each product-market segment combination.
C) total anticipated profit for each product sold to each market segment.
D) the market segments of current buyers to relative market share compared to the largest competitor.
E) the market segments of potential buyers to meaningful product groupings.

Question

Quizplus · Accepted Answer

A market-product grid is used to relate the market segments of potential buyers to meaningful product groupings, helping businesses identify which products to offer to which segments.

A Market-Product Grid Is a Framework to Relate