Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 a month for its storage service. The warm, dry air where the operation is located serves as a cheap and effective airplane preservative. Which segmentation variable might Evergreen use to segment the market?
A) NAICS sector (industry)
B) number of locations
C) who buys, such as individual buyer or buying groups
D) metropolitan statistical area
E) number of employees

Question

Quizplus · Accepted Answer

Evergreen Air Center might use the NAICS sector (industry) as a segmentation variable because it can help identify and target specific industries, such as airlines, that require aircraft storage services.

Evergreen Air Center in Marana, Arizona, Is the World's Biggest