Figure 9-7
-Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The largest potential market segment consists of
A) students that live in a dormitory.
B) students that live in an apartment.
C) students that are day commuters.
D) students that are night commuters.
E) faculty or staff members.

Question

Figure 9-7
-Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The largest potential market segment consists of
A) students that live in a dormitory. 
B) students that live in an apartment. 
C) students that are day commuters. 
D) students that are night commuters. 
E) faculty or staff members.

Quizplus · Accepted Answer

The Answer of  Figure 9-7
-Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The largest potential market segment consists of
A) students that live in a dormitory. 
B) students that live in an apartment. 
C) students that are day commuters. 
D) students that are night commuters. 
E) faculty or staff members.

Figure 9-7 -Figure 9-7 Above Shows the Market-Product Grid for a Wendy's