Figure 9-9
-Figure 9-9 above is a depiction of a ________ for beverages in the minds of adults.
A) hierarchy of needs
B) perceptual map
C) marketing matrix
D) growth-share matrix
E) acuity matrix

Question

Figure 9-9
-Figure 9-9 above is a depiction of a ________ for beverages in the minds of adults.
A) hierarchy of needs 
B) perceptual map 
C) marketing matrix 
D) growth-share matrix 
E) acuity matrix

Quizplus · Accepted Answer

A perceptual map is a visual representation used to display the perceptions of customers or potential customers regarding specific attributes of products, in this case, beverages.

Figure 9-9 -Figure 9-9 Above Is a Depiction of a ________ for ________

Figure 9-9 -Figure 9-9 Above Is a Depiction of a for