The axes on a perceptual map are
A) sales and profitability.
B) two important product attributes, ranging from high to low on that attribute.
C) market share and market growth rate.
D) product variety and profitability.
E) customer perceptions of the firm's product versus the brand of the firm's principal competitor.

Question

Quizplus · Accepted Answer

Perceptual maps are used to visualize the positioning of products based on two important attributes, which are plotted on the axes, ranging from high to low.

The Axes on a Perceptual Map Are