Which of these is collected from consumers to develop a product's perceptual map?
A) consumer judgments about the important attributes for a product or brand class
B) a listing of all prospective brands and products
C) managerial judgments about how consumers perceive products
D) rank order of the ratings of an existing brand's preference relative to its competitors
E) detailed explanations of why consumers make the choices they do

Question

Quizplus · Accepted Answer

Consumer judgments about the important attributes for a product or brand class are collected to develop a product's perceptual map, as these judgments help identify how consumers perceive different attributes and position the product accordingly.

Which of These Is Collected from Consumers to Develop a Product's