A perceptual map enables a manager to see how ________ perceive competing products or brands, as well as the firm's own product or brand.
A) stakeholders
B) competitors
C) independent rating organizations such as Consumer Reports
D) consumers
E) nonusers

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation used by managers to understand how consumers perceive different products or brands in the market, including their own.

A Perceptual Map Enables a Manager to See How ________