A means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers is
A) an awareness matrix.
B) a growth-share matrix.
C) a market-product grid.
D) a perceptual map.
E) a product differentiation chart.

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation used in marketing to show how consumers perceive the positioning of a brand or product relative to competitors in two dimensions.

A Means of Displaying in Two Dimensions the Location of Its