"For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books as well as a combination of extraordinary convenience and low prices" is a ________ statement for Amazon.
A) perception
B) positioning
C) market-product
D) vision
E) differentiation

Question

Quizplus · Accepted Answer

This statement describes how Amazon.com positions itself in the market by highlighting its unique selling propositions such as instant access to a vast selection of books, convenience, and low prices.

"For World Wide Web Users Who Enjoy Books, Amazon