Figure 9-9
-Assume that the perceptual map in Figure 9-9 above is an accurate representation for adult consumers. A heavy consumer of mineral water is likely to think that mineral water is
A) more nutritious than tea.
B) more nutritious and a more adult-oriented beverage than milk shakes.
C) a more adult-oriented beverage than nutritionally designed diet drinks.
D) less nutritious and a more adult-oriented beverage than fruit-flavored drinks.
E) a more adult-oriented beverage than sports drinks.
Correct Answer:
Verified
Q168: "For World Wide Web users who enjoy
Q169: Differentiation positioning requires a product to
A) emphasize
Q170: To effectively position a product or brand,
Q171: A perceptual map enables a manager to
Q172: A means of displaying in two dimensions
Q174: Which of these is collected from consumers
Q175: A perceptual map is
A) a framework used
Q176: Marketers use perceptual maps as a means
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