In the sneaker business, Heelys practiced ________ positioning when it introduced a line of Heelys sneakers that came with an imbedded, detachable wheel in the shoe's heel marketed to young teens.
A) head-to-head
B) parallel market
C) reflexive
D) repositioning
E) differentiation

Question

Quizplus · Accepted Answer

Heelys used differentiation positioning by introducing a unique product feature (an embedded, detachable wheel) that set their sneakers apart from other sneakers in the market, targeting young teens specifically.

In the Sneaker Business, Heelys Practiced ________ Positioning When It