While many energy drinks target teen and young adult males with extreme sports themes, 5-hour Energy frequently advertises toward adults needing a quick and easy way to get through a busy workday. The strategy for 5-hour Energy would be described as ________ positioning.
A) alternate
B) head-to-head
C) lateral
D) niche
E) differentiation

Question

Quizplus · Accepted Answer

5-hour Energy uses differentiation positioning by targeting a different market segment (adults needing energy for work) compared to other energy drinks that focus on extreme sports and younger demographics.

While Many Energy Drinks Target Teen and Young Adult Males