All of these are included in an ideal positioning statement except which?
A) the product category in which the offering competes
B) the needs satisfied by the product
C) the offering's unique benefits or attributes
D) the anticipated or actual retail price of the product
E) an identification of the target market

Question

Quizplus · Accepted Answer

The anticipated or actual retail price of the product is not typically included in an ideal positioning statement, which focuses more on the target market, product category, needs satisfied, and unique benefits.

All of These Are Included in an Ideal Positioning Statement