Product positioning is
A) an outdated concept that assigns product value by association with social class.
B) the place a product offering occupies in consumers' minds on important attributes.
C) the competitive advantage of one product over another.
D) changing the place a product occupies in the retail environment.
E) market-product grid with products in their appropriate places used to identify potential untapped markets.

Question

Quizplus · Accepted Answer

Product positioning refers to the strategic process of determining the place a product occupies in the minds of consumers relative to competing products, based on important attributes.

Product Positioning Is