One approach to positioning a product is ________ positioning, which involves competing directly with competitors on similar product attributes in the same target market.
A) perceptual
B) head-to-head
C) psychological
D) differentiation
E) market

Question

Quizplus · Accepted Answer

Head-to-head positioning involves competing directly with competitors on similar product attributes in the same target market.

One Approach to Positioning a Product Is ________ Positioning, Which