There are two key elements when defining a marketing research problem. One of these is
A) specify constraints.
B) set the research objectives.
C) determine how to collect data.
D) evaluate previous research results.
E) identify desired solutions.

Question

Quizplus · Accepted Answer

The research objectives are the foundation of a marketing research problem. They define what the research is trying to achieve and provide a framework for the rest of the research process.

There Are Two Key Elements When Defining a Marketing Research