Set during the marketing research process, ________ are specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.
A) measures of success
B) research constraints
C) marketing research plans
D) hypothetical scenarios
E) research objectives

Question

Quizplus · Accepted Answer

Research objectives are specific, measurable goals that the decision maker seeks to achieve in conducting the marketing research.

Set During the Marketing Research Process, ________ Are Specific, Measurable