In setting research objectives, marketers have to be clear on the purpose of research they are about to do that leads to marketing actions. The three main types of marketing research include descriptive research, causal research, and ________ research.
A) virtual
B) exploratory
C) financial
D) interdisciplinary
E) interactive

Question

Quizplus · Accepted Answer

Exploratory research is used to gather preliminary information that will help define problems and suggest hypotheses, making it one of the main types of marketing research alongside descriptive and causal research.

In Setting Research Objectives, Marketers Have to Be Clear on the Purpose