When Fisher-Price managers attempted to redesign its classic toy, the Chatter Telephone, they considered adding a noisemaker, wheels, and eyes to a basic plastic telephone, and thus they developed several
A) virtual prototypes.
B) product substitutes.
C) product hypotheses.
D) new-product concepts.
E) new-feature matrices.

Question

Quizplus · Accepted Answer

The managers developed several new-product concepts by considering different features to add to the basic plastic telephone, such as a noisemaker, wheels, and eyes.

When Fisher-Price Managers Attempted to Redesign Its Classic Toy, the Chatter