A special kind of individual interview in which researchers ask lengthy, free-flowing kinds of questions to probe for underlying ideas and feelings is a
A) focus group.
B) discovery interview.
C) probing interview.
D) guided interview.
E) depth interview.
Correct Answer:
Verified
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Q151: A marketing research approach that uses a
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Q155: In _, the marketing researcher tries to
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Q157: The foundation of all research using questionnaires
Q158: Questionnaire data are
A) the facts and figures
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