A marketing research approach that uses a discussion leader to interview 6 to 10 past, present, or prospective customers simultaneously is
A) a depth interview.
B) data mining.
C) a research team.
D) a focused interview.
E) a focus group.

Question

Quizplus · Accepted Answer

A focus group involves a discussion leader interviewing a small group of people simultaneously to gather opinions and insights.

A Marketing Research Approach That Uses a Discussion Leader to Interview