Figure 8-4, Question 2Consider Figure 8-4, Question 2 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 2 illustrates which type of question format?
A) dichotomous
B) open-ended
C) Likert scale
D) attitudinal
E) semantic differential

Question

Figure 8-4, Question 2Consider Figure 8-4, Question 2 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 2 illustrates which type of question format?
A) dichotomous 
B) open-ended 
C) Likert scale 
D) attitudinal 
E) semantic differential

Quizplus · Accepted Answer

The Answer of  Figure 8-4, Question 2Consider Figure 8-4, Question 2 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 2 illustrates which type of question format?
A) dichotomous 
B) open-ended 
C) Likert scale 
D) attitudinal 
E) semantic differential

Figure 8-4, Question 2Consider Figure 8-4, Question 2 Above, Which