Figure 8-4
-Consider Figure 8-4, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 3 illustrates which type of question format?
A) dichotomous
B) open-ended
C) closed-end
D) attitudinal
E) semantic differential

Question

Figure 8-4
-Consider Figure 8-4,  which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 3 illustrates which type of question format?
A) dichotomous 
B) open-ended 
C) closed-end 
D) attitudinal 
E) semantic differential

Quizplus · Accepted Answer

A closed-end question format provides respondents with a set of predefined answers to choose from, which is typical in surveys assessing preferences.

Figure 8-4 -Consider Figure 8-4, Which Was Part of a Wendy's