Analyzing the data obtained during the marketing research project and presenting the results take place during which step of the five-step marketing research approach?
A) Collect relevant information.
B) Develop findings.
C) Take marketing actions.
D) Plan the budget.
E) Identify constraints.

Question

Quizplus · Accepted Answer

The step "Develop findings" involves analyzing the data collected and presenting the results, which is the fourth step in the five-step marketing research approach.

Analyzing the Data Obtained During the Marketing Research Project and Presenting