Yogen Früz is a successful chain of frozen yogurt shops originating in Canada. Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai, Oman, Qatar, Bahrain, and Kuwait. Yogen Früz is engaged in
A) dual adaptation.
B) a joint venture.
C) direct exporting.
D) indirect exporting.
E) franchising.

Question

Quizplus · Accepted Answer

Yogen Früz is engaged in franchising, as it grants rights to another company (Archeology Investments) to open and operate its shops in specific locations.

Yogen Früz Is a Successful Chain of Frozen Yogurt Shops