Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known as
A) product extension.
B) product customization.
C) product adaptation.
D) dual adaptation.
E) dual integration.

Question

Quizplus · Accepted Answer

Exxon adapts its gasoline blends for different countries based on climate, which is an example of product adaptation.

Even Though Exxon Adapts Its Gasoline Blends for Different Countries