Samsung electronics, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?
A) product customization
B) product adaptation
C) product extension
D) product integration
E) product invention

Question

Quizplus · Accepted Answer

This is an example of product extension, where the same product is sold in the same form across different countries without any changes.

Samsung Electronics, Gillette Razors, and Nike Apparel and Shoes Are