Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

Question

Quizplus · Accepted Answer

Product invention is the development of a completely new product that has not existed before. In this case, Stanley Black & Decker developed the Snake Light flexible flashlight, which is a new type of portable lighting product.

Stanley Black & Decker Developed the Snake Light Flexible Flashlight