In a ________ situation, users, influencers, or deciders in the buying center want to change product specifications, price, delivery schedule, or suppliers, though the product is largely the same.
A) derived buy
B) straight rebuy
C) make-buy
D) new buy
E) modified rebuy

Question

Quizplus · Accepted Answer

A modified rebuy situation occurs when the buyer wants to modify product specifications, prices, terms, or suppliers, even though the product itself is largely the same.

In a ________ Situation, Users, Influencers, or Deciders in the Buying