Which of the following is more essential as a strategy for a low-involvement offering than a high-involvement one?
A) Use personal selling to provide consumers with information.
B) Use social media to create online experiences for the brand.
C) Avoid stockout situations so that buyers don't substitute a competing brand.
D) Optimize Internet search engines such as Google to assist buyers during information search.
E) Run ads to provide consumers with information.

Question

Quizplus · Accepted Answer

Avoiding stockout situations is crucial for low-involvement offerings because consumers are less likely to be brand loyal and may easily switch to a competing brand if their preferred product is unavailable.

Which of the Following Is More Essential as a Strategy