The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large and elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?
A) purchase task
B) social surroundings
C) physical surroundings
D) psychological effects
E) antecedent states

Question

Quizplus · Accepted Answer

Antecedent states are the internal factors that influence a consumer's behavior, such as their mood, emotions, and past experiences. In this case, the ad is relying on the consumer's anger to make them more likely to purchase flowers.

The American Floral Council Used an Ad That Showed Three