The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as
A) a negative antecedent state.
B) perceived risk.
C) temporal uncertainty.
D) cognitive dissonance.
E) a positive antecedent state.

Question

Quizplus · Accepted Answer

Perceived risk refers to the anxiety or concern a consumer feels when they are uncertain about the potential negative outcomes of a purchase decision.

The Anxiety Felt Because the Consumer Cannot Anticipate the Outcomes