When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, its strategy is to reduce a consumer's ________ and encourage purchases.
A) consumer angst
B) cognitive dissonance
C) perceived risk
D) purchase anxiety
E) consumer cynicism

Question

Quizplus · Accepted Answer

The Good Housekeeping Seal is a mark of quality and reliability, which helps to reduce the perceived risk associated with purchasing a product.

When Clorox Uses the Good Housekeeping Seal for Its Fresh