Consumers can learn through thinking, reasoning, and mental problem solving without direct experience, which is called
A) stimulus discrimination.
B) cognitive learning.
C) attitudinal learning.
D) stimulus generalization.
E) behavioral learning.

Question

Quizplus · Accepted Answer

Cognitive learning is the process of learning through thinking, reasoning, and mental problem solving without direct experience.

Consumers Can Learn Through Thinking, Reasoning, and Mental Problem Solving