When General Mills repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade, it is influencing which type of learning?
A) stimulus discrimination
B) brand loyalty
C) cognitive learning
D) stimulus generalization
E) behavioral learning
Correct Answer:
Verified
Q223: Toyota was the first auto manufacturer to
Q224: A favorable attitude toward and consistent purchase
Q225: Beliefs refer to
A) a person's consistent behaviors
Q226: Pepsi-Cola made "freshness" an important product attribute
Q227: Consumers can learn through thinking, reasoning, and
Q229: Making connections between two or more ideas
Q230: If you hold a personal value of
Q231: Research has found that for many products,
Q232: Brand loyalty is
A) the group of brands
Q233: An attitude refers to
A) a person's consistent
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