In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?
A) Experiencers
B) Believers
C) Thinkers
D) Survivors
E) Makers

Question

Quizplus · Accepted Answer

Experiencers are young, enthusiastic, and impulsive consumers who are often early adopters of new technologies and trends, making them more likely to engage with social media platforms like Facebook.

In the VALS Framework, Each Consumer Segment Exhibits Unique Media