When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is a(n) ________ who can influence the purchase decision of its target market.
A) opinion leader
B) product champion
C) innovator
D) BzzAgent
E) rainmaker

Question

Quizplus · Accepted Answer

Kelly Clarkson, as a spokesperson, is considered an opinion leader because she has the ability to influence the attitudes and behaviors of her followers or fans, potentially affecting their purchase decisions.

When Citizen, a Watch Company, Uses a Spokesperson Such as Singer