A local country club has a great golf course, swimming pool, tennis courts, and even a stable for horses. It also has numerous high-profile businesspeople, doctors, and local politicians as members. To attract new members, the club's board of directors should focus its marketing efforts on people who view its current members as ________ group.
A) an associative
B) an aspiration
C) a dissociative
D) a pressure
E) an acceptance

Question

Quizplus · Accepted Answer

The club should target people who aspire to be like its current high-profile members, making them an aspiration group.

A Local Country Club Has a Great Golf Course, Swimming