Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Question

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This initiative is an example of cause marketing, where a company partners with a nonprofit organization to promote a social cause while also promoting its brand.

Procter & Gamble Has Developed a Successful Brand Campaign in Partnership